The Stupidity of Film Marketers

How else do you explain that some genius decided that the trailer for Pixar’s much-anticipated movie Brave would only be attached to the 3D and IMAX showings of Cars 2? Wouldn’t it be smarter to premiere it on all showings and online, too?

It’s not like most people actually go to the movies solely to see one trailer. I sure wouldn’t pay the 3D upcharge merely to see a two-minute trailer.


2 thoughts on “The Stupidity of Film Marketers

  1. Very much in agreement with you, Jordan. This seems like somebody had a great idea and wrote it down before going to bed at night, and when they woke up the next morning they never had that “Oh, that’s not such a great idea.” moment that they probably should have had for this particular idea.

    • This isn’t just an isolated case, either. There are many, many other examples. I was disappointed last year when I found out that a trailer for Voyage of the Dawn Treader would not premiere anywhere except on the 3D version of Toy Story 3. I didn’t find that out until after I’d been to the theater to see Toy Story 3 in 2D and missed the trailer. I was very… Put out.

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