The Stupidity of Film Marketers

How else do you explain that some genius decided that the trailer for Pixar’s much-anticipated movie Brave would only be attached to the 3D and IMAX showings of Cars 2? Wouldn’t it be smarter to premiere it on all showings and online, too?

It’s not like most people actually go to the movies solely to see one trailer. I sure wouldn’t pay the 3D upcharge merely to see a two-minute trailer.